If you have been on social media recently, most celebrities are endorsed by big corporations for making advertisements and endorsing their products. Just like for most YouTubers second to go place to earn more money is to launch a merch line. For celebrities, it’s opening some alcoholic beverage or bottled water company. For example, ‘Ellen DeGeneres’ promotes bottled water companies for decades, Jennifer Aniston, and Tom Brady, have been promoting the so-called smart water, Mark Wahlberg has ‘Aqua Hydrate’ bottled water company, Ryan Reynolds, George Clooney, I could go on and on. But why they endorse bottled water when we have the option of tap water.
Virtually every single one of them either has an alcoholic beverage or bottled water company or both, obviously because it’s profitable. With massive platforms to sell literally anything, even simple drinking water. Most recently I saw ‘Will Smith’ and his son ‘Jaden smith’s bottled water company called ‘JUST WATER’. The legends say, at 10 years old Jaden Smith noticed a lot of garbage and plastic in the ocean while surfing and was so upset by it and crying. That he insisted his family do something about it that led to ‘JUST WATER’ company.
The packages are made almost from renewable resources. like carton and degrading plastic from sugarcane, which makes it eco-friendly and for completely environmental purposes, because 10-year-old ‘Jaiden’ insisted on it.
Which I think is completely stupid, and very disingenuous. These actors and celebrities with their impeccable acting skills can sell ice to Eskimo. And this is bringing a huge environmental catastrophe. Because as a matter of fact, we don’t even need branded bottled water.
Let’s break it down. Which one is better bottled water or tap water? Bottled water vs Tap water
Many people assume that higher price tags and warts like purified, vitamin-rich, added crystals, and all other voodoo, is justified by the health benefits of bottled water. But that’s not actually true, tap water is not only safe but safer and better than bottled water. The United States of America is the top consumer of bottled water. Although in the U.S 99.2% of the country has access to clean tap water. Many Americans choose to drink bottled water instead due to concerns about poor taste, and contamination.
Bottled and Cleaned tap water is virtually identical in terms of purity, and taste. There were numerous blind tests in different parts of the country. Only one-third of blind taste-testers could correctly identify the difference between tap water and bottled water. Other than that it’s just a ‘Placebo Effect’.
In 1974 the U.S government has passed the ‘Safe drinking water act’ since then drinking water in the U.S is some of the safest in the world. According to the CDC(Centers for Disease Control and Prevention), tap water in the U.S is tested more often and thoroughly than bottled water. Because it’s federally regulated, and often screened for dangerous pollutants. Generally in Europe, North America, and in most wealthy developed countries, it’s completely safe to drink tap water.
For example, South Korea has the most strict and strangest water treatment regulation in the world. Their water goes through 163 water quality tests, it’s even safer than bottled water. Yet most people have a stigma that taps water is going to make them sick.
Bottled water business
Let’s go a bit back to the promotion of bottled water vs tap water. The reason why celebrities are obsessed with simple drinking water is that it’s very profitable, and grown to be a $150B business globally. The average cost of gallons worth of single-serve bottled water in the US is around $10. That’s nearly three times more expensive than the average price for a gallon of milk, and almost four times the average price for a gallon of regular gasoline. Bottled water depending on the brand costs nearly 3,000 times more than tap water, which costs less than a cent per gallon.
An annual supply of bottled water for a person who consumes eight glasses a day. Would cost approximately $400 to $800 the same amount of tap water would cost approximately 0.33 cents. Big bottled companies like nestle coca-cola, PepsiCo, and all others, pump the water from the ground, bottle it in plastic and sell it 2,900 times the price of the regular tap.
It’s a very lucrative business. Nestle is particularly notorious for operating in economically depressed areas. With relaxed water laws, for example in Michigan, they make up to 1,200 bottles per minute, 3.5 million a day. Nestle pays for the water it bottles, sometimes a municipal rate, and other times just a nominal extraction fee. In Michigan, the fee is just $200 and they make billions of dollars just wrapping the free tap water with plastic.
Spring by spring they drain small water-rich but economically poor municipalities. Offering them jobs and infrastructure but lured by these offers officials would just give them water for free. It’s not only in the US it’s also everywhere in Canada, Latin America, Europe, and so on. Additionally, the environmental impact of plastics from bottled water is huge. Transporting the bottled water and keeping them cold also burns fossil fuels, which gives off greenhouse gases.
Like other sources of plastic, the material in bottled water is produced from the byproduct of crude oil. In 2007 all the bottled water produced in the U.S consumed 54 million barrels of oil. Now in 2020, the consumption is almost doubled and it takes more than 100 million barrels of oil just in the U.S. Not only that according to some estimates it also takes from 1.4 up to 3 liters of water to produce just 1 liter of bottled water.
The bottled water industry wastes a huge amount of water, fills the ocean with plastic, and increases greenhouse gas levels just for making more money.
How much money do you spend on bottled water?
So, here comes Will Smith with his ‘JUST WATER’ company was carton bottled drinking water. If you go to the official Amazon store of this company. They even have the audacity to encouraging people and virtual signaling not to drink tap water. Even though the purity of tap water is regulated and cleaned by EPA(Environmental Protection Agency) and CDC(Center of Disease Control and Prevention).
This company actually confesses that they pump water, which actually draws heavily on underground aquifers, and harms watersheds.
Let’s calculate how much does it cost. Bottled water vs tap water.
12L = $21
1L = $1.75
So, an average person drinks eight glasses of water which is equal to 2L of water.
So, 2×1.75 = $3.5/day
And, in a year it would be 2X365=730L/year => 730X1.75= $1277.5/year
So you have to pay $1277.5 in a year for this water company of Will Smith when that same water cost 0.33 cents. So, as you can assume being opportunistic. And in the name of preserving the environment, everybody wants that some chunk of that 150 billion dollar pie.
This company is now worth more than 100 million. So you can see it’s working while wasting water, and increasing carbon footprint. Otherwise, if they are honest they would just encourage people to put filters on the tap, just to be sure and confident, and drink from it. All these celebrities and companies like nestle, coca-cola, PepsiCo are in the water business. For the sole purpose of making more money while trashing and burning the earth and getting rich on the way,
Interestingly in September 2009, the Australian city of Bundanoon became the first city in the world to completely ban bottled water from its stores, installing water fountains around the city instead. And in 2012, the town of Concord in Massachusetts became the first city in the U.S, to ban the sale of unflavored, non-sparkling bottled water, if the residents are not sure that tap water is safe and find the taste of tap water a bit different, they are encouraged to buy very affordable tap filters. Which completely eliminates the problems with pipes and tap.
So in a fight between bottled water vs tap water. Tap water would win by far, drinking tap water instead of bottled is good financially environmentally and it’s more healthy.
That’s pretty much it, thanks for Reading.